7 Things Your Media Coverage Monitoring Should Tell You
Media coverage can tell an organisation a lot about how it is being seen, discussed, and positioned in the public conversation. But the value of that…
SMT Monitor Blog
Expert insights on media monitoring, social listening, and brand management strategies that drive results.
5 Blind Spots to Avoid When Selecting a Media Intelligence Platform
A media intelligence platform is a long-term investment, not just another software purchase. Choosing the right media intelligence platform means looking…
4 Most Popular Media Monitoring and Social Listening Tools in Africa in 2026
When it comes to media monitoring and social listening tools in Africa, PR professionals on the continent adopt several approaches. So far, many adopt the…
How to Build a Smarter Media Monitoring Strategy in 2026
Every day, organisations generate volumes of data ranging from media mentions, news articles, social media conversations, customer reviews, competitor…
Online Reputation Monitoring: A Complete Guide for Brands
Online reputation monitoring has become an essential part of modern reputation management, helping organisations understand how they are perceived across…
5 Ways Competitor Insights Drive Business Growth
In today’s fast-changing business environment, staying competitive requires more than understanding your own organisation. Businesses also need to…
5 Earned Media Metrics Every PR Team Should Measure
Earned media analytics has become an essential part of modern public relations, helping organisations understand whether their communication efforts are…
The Complete Guide to Enterprise Brand Monitoring Software
Brand monitoring software has become an essential tool for enterprise organisations looking to protect their reputation, understand public perception…
10 Essential Capabilities Every Modern Media Monitoring Tool Should Have
A brand can be mentioned thousands of times across the media landscape, but without the right tools, those mentions can easily become noise. Modern…
The Best Media Monitoring Software In 2026: Features, Benefits and What to Look for
Media monitoring software has become an essential tool for organizations that want to stay informed about what is being said about their brand, industry…
6 Communication Metrics Every Leader Should Track in 2026
Communications leaders are under increasing pressure to demonstrate business impact, not just communication activity. Media mentions, press coverage, and…
CEO Reputation Monitoring: 3 Reasons It Matters in 2026
Reputation Monitoring for CEOs has become a critical part of modern corporate reputation management. In today’s connected world, executives are no longer…
5 Ways to Prove PR Campaign ROI in 2026
Proving Return on Investment for PR Campaigns remains one of the biggest challenges facing communications professionals. For years, public relations teams…
What Corporate Communications Software Should Look Like in 2026
Corporate communications software is evolving rapidly as organisations face new communication challenges in an increasingly digital world. More than ever…
What Executives Are Looking For in a Media Coverage Report
Have you ever spent hours putting together a media report only to wonder if your executives actually found it useful? It's a common challenge. Senior…
This Is What You Miss When You Don’t Track Competitors
Most businesses spend a lot of time tracking their own performance. But very few can clearly answer a simple question: What are your competitors doing…